ABOUT US

We’d like to introduce you to some of the people
who make Magic Marketing what it is today.

Shefali.jpeg

Spectrum Communications was launched in 2010 to provide strategic communications counsel to clients to drive impactful PR campaigns beyond conventional metrics. Our recommendations ranging from no PR, un-PR, to national and global PR has earned us client admiration and referrals. Our unique ability to re-shape client briefs helps elevate and accentuate visibility for clients at most relevant platforms for their business. Our reach extends from India to US, UK and parts of Asia.

About the Founder

Shefali Kotnala 

Shefali is a PR and corporate communications professional with an experience of over 25 years. She has led leadership positions at top global agencies including Ogilvy and WeberShandwick spearheading MNC and Indian client businesses. In her last employee role, Shefali was leading the Marketing Services function for United Spirits, India’s foremost beverage alcohol company. She institutionalised several processes at USL including brands PR protocol and SOV measurement. USL top management acknowledged her role in strategically communicating the company’s position during its first international acquisition of Whyte & Mackay, strengthening its premiumization communication and creating a positive impact on the company’s market cap. 

 

In her current role, Shefali works with a range of companies including large and mid size companies  and growth stage start ups. Her total work experience so far spans almost all conceivable B2C and B2B industry verticals, including IT/ITeS, Automobiles, FMCG, Hospitality, Pharma and Retail. 

 

Meet Some of Our Clients

United Breweries

 United Spirits

Unibev

Hipbar

 The Brew Estate

Rock & Storm

 Namdhari Foods

Amagi Media

Q Cinemas

 Degreed

Indegene

MediAngels

DNA Entertainment

Rubrik

Shipwaves