Shefali is a PR and corporate communications professional with over 30 years of experience. She has held leadership roles at global agencies including Ogilvy and Weber Shandwick, managing both multinational and Indian client businesses. In her last corporate role, she led the Marketing Services function at United Spirits, where she institutionalised key processes across brand, PR protocols, and share-of-voice measurement. She also played a strategic role in communicating the company’s position during its first international acquisition of Whyte & Mackay.

Currently, Shefali works with a range of organisations, from large and mid-sized companies to growth-stage startups, across diverse B2C and B2B sectors including IT/ITeS, automobiles, FMCG, hospitality, pharma, and retail.